Developer services

The motive for the establishment of Lynx Gulf's Developer Services is to provide support to Developers with the strategic marketing function of developments. To that effect, we work closely with Developers to establish the positioning of projects and identify precise target market segments. In addition, we assist in appropriate media selection, the overall marketing campaign, its budget, allocation and organization, and the eventual sales/lease management service.

Through acquiring specialist marketing strategy expertise into the company and working with strategic alliance partners on a project-by-project basis, Lynx delivers a one-stop-shop service to Developers that creates the foundation for a successful development, incorporating:

• Market research and feasibility studies,

• Out of the intelligence generated through the research process supporting the prospective developer with defining the full development strategy, the full property product offering and mix, value added facility requirements and associated financial feasibility,

• Devising, implementing and management of the marketing, promotional and sales strategy, including property sales applied through the company’s ‘marketing mandate’ model as opposed to ‘sales mandate’ model as historically applied in the industry.

• Identification of Pre-Sale / Pre-Letting Opportunities

• Production of Product Branding & Management of Advertising Media